Webdesign Company Business Plan

Table of Contents

Basic Information 2

Chapter 1 - Introduction 3

Chapter 2 - Summary 3

Chapter 3 - About Us 4

3.1. Vision 4

3.2. Mission 4

3.3. Values 4

3.4. Objectives 4

3.5. SWOTs 4

3.6. Strategies 5

3.7. Goals/Targets 6

Chapter 4 - Product/Service Descriptions 6

4.1. General Descriptions 6

4.2. Key Features 7

4.3. Main Benefits 7

4.4. Pricing Plans 7

4.5. Competitors' Offerings 8

4.6. Competitive Assessment 8

Chapter 5 - Profiles of Target Markets 8

5.1. General Background 8

5.2. Sizes, Segments & Trends 9

5.3. Review of Competition 9

5.4. Customers/Users 10

5.5. Review of Market Potential 10

Chapter 6 - Marketing Strategies, Sales Plans & Projections 11

6.1. Key Marketing Strategies 11

6.2. Marketing/ Promotion plan 12

6.3. Marketing/Sales Expense Projections 14

6.4. Sales Forecasts 14

Chapter 7 - Operational Plans 15

7.1. Locations & Facilities 15

7.2. Operating Methods/Procedures 15

7.3. Operating Cost Projections 16

Chapter 8 - Management & Administration 16

8.1. Management Structure 16

8.2. Key Management Profiles 16

8.3. Administration & Systems 18

Chapter 9 - Financial Projections 18

9.1. Key Assumptions 18

9.2. Projected Income (P&L) Projections 18

9.3. Cash flow Projections 19

9.4. Projected Balance Sheets 19

For detailed information please see appendix 4. 19

Chapter 10 - Implementation 19

10.1. First Year 19

10.2. Subsequent Years 19

10.3. Contingency Plans 20

Chapter 11 - Conclusion 20

Appendices 21

Basic Information

Create a page-length table near the very front of the plan, ideally immediately after the contents page, to list all the basic particulars about your business - contact details, regulatory items, names of advisers, principal financiers etc. - as per the example below.

Basic Information about "Sleek Designs"

Legal name: Sleek Designs

Directors/partners/proprietors: Ruslan Makhulin, Konstantins Margolis, Sari Kitani, Juliette Hermet

Main telephone: 02088716035

Main fax: 02088716036

Main email: info@sleekD.co.uk

Web site: www.sleekD.co.uk

Main shareholders: Makhulin R, Margolis K, Kitani S, Hermet J

Chapter 1 - Introduction

This is a business plan of "Sleek Designs" which is a specialist on web designing. The company offers high quality identity creation service to its customer within entertainment industry. The main purpose of this business plan is to minimize the risks when starting up a company in real business environment. Also, there are other advantages in constructing a business plan.

For example:

 Crystallize and focus of its ideas and concepts

 By gathering essential data for the plan, the whole plan will be more realistic and reliable.

 By creating financial forecasts, the risk of financial failure is reduced.

 Build up more confidence on starting the business in real market.

 Be able to show our ability on management and visions to communicate our ideas to outside parties as well as understand the reasoning behind its idea. The outside parties could be bankers, advisory agents and partners.

By constructing the plan, we are aiming to gain our determination and confidence as well as understanding of all key issues within the business establishment.

Chapter 2 - Summary

We are starting up our own web design company in the beginning of year 2008. During the first year we are planning to put a lot of emphasis in promoting our company to gain some reputation and establish ourselves in the industry. The first half a year will be especially important because of the number of festivals taking place in the UK. Those festivals will be our primary target which we are going to support.

During the second part of the year we are expecting to get our first contracts while still promoting the emerging acts.

The second year is the one which we are planning to step up a level and gain more influence in the industry. We are planning to sign a deal with one of the major UK music labels. We will still be doing promotional activities to further expand our networking.

Finally, if everything goes according to plan, we will go global in the second half of year three. With already established reputation on the UK market and an extensive network, we plan that going global will bring us more opportunity and diversity.

Chapter 3 - About