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What Can Brown Do For You

Essay by   •  December 4, 2010  •  702 Words (3 Pages)  •  1,298 Views

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United Parcel Service Incorporated was formerly known as United Parcel Service of America. The principal activities of the group are express carrier, package delivery and provision of specialized transportation and logistics services. The primary business of the group is the time-definite delivery of packages and documents throughout the United States and other countries. They have increased their mission from a company striving for excellence in the small package delivery industry to a company who enables global commerce.

The company that started with a focus on transporting packages evolved in to the delivery company of choice for department stores across United States. UPS culminated to be a premier enabler of global commerce, offering a plethora of related services including small package transportation (it's core business), distribution, supply chain management, consulting and financial services.

The new look UPS internet website www.ups.com and its new logo symbolizing "one company, one vision, one brand" portrays their outlook for the future. The company has undergone a huge transformation from being a package delivery giant focused primarily on the US domestic market, to a global enabler of e-commerce and supply chain solutions provider. UPS divides its business into three segments, the US package business, the international package business, and the non-package segment.

The new www.ups.com website reflects the company's new focus. Shipping and tracking, the two package-delivery business related tabs are prominent and the resources would take the customer to a content rich page that gives information on shipping activity, all services, and rates. The Business Solutions tabs take one to the page meant for business looking to benefit from the company's supply chain management, e-commerce, and logistics expertise. The website presents a truly unified and integrated picture of UPS.

UPS utilized internet technology to improve the internal communications and business processes within the organization. The company used intranet as a two-way communication channel with its employees. The intranet website acts as a source for technology and business related information.

Customer focused information solutions are aimed at enabling customers of all sizes to do business with UPS. UPS Online host access, UPS Online professional, and UPS Online office are software shipping solutions targeted at large, medium, and small customers. These solutions simplify a customer's task of shipping a package through UPS. The Delivery Information Acquisition Device (DIAD) introduced in 1989 was a major step towards automation of package level data acquisition. UPS also developed its own bar-coding technique called Maxicode. It is used to record information on the packages and scanners and also scan and keep track of packages from source to destination. The scanning systems in conjunction with the maxicoded shipping labels were initially used for internal tracking of shipments at UPS and it later was enhanced and extended to provide the customers with package status from the 800 numbers.

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