Global essays and research papers
Last update: March 21, 2019-
Building Global Brand
Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand вЂ" The Role of Sponsorship 10 2. Building Brand вЂ" The Role of Web 13 3. Building Brand вЂ" The Role of Media Advertising
Rating:Essay Length: 4,527 Words / 19 PagesSubmitted: June 27, 2011 -
Barbie: The American Girl Goes Global
Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture, barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is
Rating:Essay Length: 662 Words / 3 PagesSubmitted: June 27, 2011 -
Global Warming
Global warming is an increase in the earth's temperature due to fossil fuels, industry, and agricultural processes caused by human, natural, and other gas emissions. This results in an increased emission of greenhouse gases. Short-wave solar radiation sinks into the Earth's atmosphere and warms its surface; while long wave infrared radiation emitted by earth's surface is absorbed, and then re-emitted by trace gases. Climate changes occur in our earth's atmosphere due to a buildup of
Rating:Essay Length: 719 Words / 3 PagesSubmitted: June 27, 2011 -
Gap Analysis Global Communications
Gap Analysis: Global Communications Gap Analysis: Global Communications As a result of increased competition, Global Communications is under pressure to regain its position as a leader in the telecommunications industry. The senior leadership team was forced to come up with a plan to cut-costs and realize growth. This paper will analyze the situation facing Global Communications by identifying the issues and opportunities facing the company and through analyzing the stakeholder perspectives and present ethical dilemmas.
Rating:Essay Length: 1,485 Words / 6 PagesSubmitted: June 27, 2011 -
Gap Analysis - Global Communications
Gap Analysis: Global Communications Global Communications, a telecommunication company, based in the United States of America (USA), was facing tremendous economic pressure due to high competition from the local, long-distance and international markets, which attributed to the stock value depreciation. In order to overcome the situation, Global Communications senior management developed aggressive approaches to compete in the market by introducing new services, partnering with a wireless provider and adapted various cost-cutting measures that can increase
Rating:Essay Length: 2,335 Words / 10 PagesSubmitted: June 28, 2011 -
Globalization Can Have A Negative Impact On Developing Countries. Argue.
Globalization, the emergence of a global society in which economic, political, environmental and cultural events in one part of the world quickly come to have significance for people in other parts of the world. It is said that globalization has both negative and positive aspects. This essay will discuss both of them on their own merits. The bad impacts of globalization broadly criticized in the media. Globalization has made it possible for infectious diseases to
Rating:Essay Length: 368 Words / 2 PagesSubmitted: June 28, 2011 -
Health Impacts Of Global Warming
�The Implications For Health In Global Warming’ This essay will discuss global warming and the degree to which it will negatively affect people’s health and well being. Negative global warming related health effects will vary greatly due to geographical location and socio-economic status. Generally developed countries will be far better placed to confront the health challenges of climate change, than the developing word that already experiences a lower average state of health and less developed
Rating:Essay Length: 2,398 Words / 10 PagesSubmitted: June 28, 2011 -
Problem Solution Global Communication
Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Your Name Here University of Phoenix Problem Solution: Global Communications The Global Communications (GC) faced with tough competition and losing market share, depreciated stock value to 50%. To increase profitability, the board has approved outsourcing some of the technical call centers to India and Ireland and layoff current call center employees. This paper will identify issues and opportunities, stakeholders’ perspectives, analyze alternative solutions, assess risks
Rating:Essay Length: 3,380 Words / 14 PagesSubmitted: June 30, 2011 -
Global Communications
Global Communications Paper This paper will begin with an overview of Global Communications present situation. This will be followed by Global Communications Leadership team’s plan for economic recovery. The author will then present a situation analysis that will include issues and opportunities identification and stakeholder’s perspectives. Then Global Communications end state goals will be presented, followed by a gap analysis definition and the conclusion. Overview Global Communications is a telecommunications company who along with many
Rating:Essay Length: 1,419 Words / 6 PagesSubmitted: June 30, 2011 -
Global Communications Gap Analysis
Gap Analysis: Global Communications Introduction Global communication is currently fighting to grow against stiff competition. The only solution management sees is growth in the small business and consumer market. Company also needs to cut cost by cutting salaries and jobs to improve its profitability. In the gap analysis below we will find out that unless company overcome mistrust between management and union and find effective way to share personal values to the other organizational stakeholders
Rating:Essay Length: 1,058 Words / 5 PagesSubmitted: June 30, 2011 -
Problem Solution: Global Communications
Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications University of Phoenix Good Title Page which meets APA requirements Problem Solution: Global Communications Introduction The biggest problem Global Communications (GC) is facing in today’s world is the increased amount of competition. Local companies as well as international companies are all competing for the same business and GC is being forced to make some changes by marketing internationally. As a result of this win-lose situation,
Rating:Essay Length: 4,476 Words / 18 PagesSubmitted: July 1, 2011 -
Globalization Questionaire
Globalization and International Trade Theories In the 1960’s, the US was hurdling head long into the space race. During those years the Berlin Wall stood, the cold war was real and news rang around the world of the US Invasion of the Bay of Pigs. Nations were very independent of one another and the US was by far the world’s largest economy with domestic exports exceeding imports. Fast forward to today and the world is
Rating:Essay Length: 728 Words / 3 PagesSubmitted: July 1, 2011 -
What Makes A Successful Global Executive?
Introduction: The starting point in any analysis must be the reality of business as it is practiced. The most glaring business reality of today is the global scope of business and of managerial work. In today’s challenging business world, global organizations are constantly facing acute staffing problems (a perfect fit between the executive and the job responsibilities). With ramping scale of operations and globalization, developing the right skills and talents of executives it is of
Rating:Essay Length: 916 Words / 4 PagesSubmitted: July 3, 2011 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Global Communication is experiencing major problems with the increase in competition and rapidly advancing technology. GC has three concerns; decreasing stock value, increased competition and lack of diversified services it can supply to consumers. In order to compete and survive a company must maintain a fair market share. This involves new products bought about through research and development, extensive marketing and garnering a market niche. All these things are not cheap!
Rating:Essay Length: 2,413 Words / 10 PagesSubmitted: July 3, 2011 -
Global Communications Benchmarking
Global Communications Benchmarking -Team A Research The traditional telecommunications industry has fallen on some hard times. The industry has lost market share and financial value. Global Communications has not been spared in this downturn. It has lost market share to the cable television industry and other telecommunications companies, and it now faces low revenues and high labor expenses. To combat these, Global must make some hard decisions about its future. Some of the options include
Rating:Essay Length: 688 Words / 3 PagesSubmitted: July 4, 2011 -
Global Communication
Global Communication Benchmarking Introduction The following analysis is to try and explore how the selected companies followed the Problem based learning model. Evaluate if the decision making process was used in mapping up their strategies. Assess the similarities and differences in the problems of these companies. We will review if Global Communication has similar problems or not with the researched companies and compare how they handled their problems. The companies that we will be looking
Rating:Essay Length: 2,458 Words / 10 PagesSubmitted: July 4, 2011 -
What Is Globalization?
What is globalization? As an introduction I would like to contextualize the definition and origin of this common term, Wikipedia the most visited encyclopedia defines it saying that “Globalization is international integration. It can be described as a process by which the people of the world are unified into a single society. This process is a combination of economic, technological, sociocultural and political forces”. From my point of view this concept was created by the
Rating:Essay Length: 961 Words / 4 PagesSubmitted: July 5, 2011 -
A Global Warming Predicament
The world is an ever changing place no matter what the topic at hand is. The climate change is one such topic that has received a lot of attention as of late. That’s right, global warming is here, it’s strong and it’s taking affect right now. Global warming is no longer science fiction as it was once thought of, it’s a real issue that will affect people now and continue to well into the future
Rating:Essay Length: 3,086 Words / 13 PagesSubmitted: July 5, 2011 -
Global Challenges For Exxon-Mobil
Running head: RESTORING A TARNISHED IMAGE Restoring A Tarnished Image- Global Challenges for Exxon-Mobil Case Study What should be done to improve the image of a company whose name is synonymous with environmental disaster and bribery? Exxon-Mobil’s C.E.O. Rex Tillerson faces this challenge. As C.E.O. of the largest publicly traded oil company in the world with the highest posted record profit ever in 2006 ( $39.5 billion) and revenues in excess of #377 billion, (www.boston.com)
Rating:Essay Length: 678 Words / 3 PagesSubmitted: July 5, 2011 -
Global Communications Problem Solution
USA World Bank (UWB) is a major bank with both an international and domestic presence. UWB has a large consumer and small business base and each year rolls out one new profitable product that will also increase market share. The newest product that has potential to be profitable and increase market share is a credit card that would work like a frequent flier program, where customer can earn rewards as a result of their purchases
Rating:Essay Length: 316 Words / 2 PagesSubmitted: July 5, 2011 -
Globalization Versus Internationalisation
Globalisation versus Internationalisation, what do we think? We have seen the main aspects of Globalisation and his mechanisms during this report. Now we are going to explain the difference between globalisation and internationalisation. This are two words very close but not similar. Firstly, we will define internationalisation rigorously, and then we will see what internationalisation in the world is. We will try to explain the main stage. We also define globalization to be able to
Rating:Essay Length: 809 Words / 4 PagesSubmitted: July 6, 2011 -
Globalization Impacts On Brazil
This paper shall attempt to analysis and explain the role of Brazil in globalization. For some time now, this country has been striving to become a global leader and has encountered both setbacks and advancements in the way it has sought to integrate itself into global markets. Social, political, economic, cultural and technological processes are the major topics to consider when studying the impacts made on countries such as Brazil. Those topics in their order
Rating:Essay Length: 2,206 Words / 9 PagesSubmitted: July 6, 2011 -
Global Communication
Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Introduction The prospect of equalizing global education will probably never happen. There are many reasons as to why this is so. Education in Japan, Germany and Great Britain (UK) is year round and thus far exceeds the time constraints in the United States put or place as a premium on education. Students in the USA attend schools Monday through Friday 7 hours a day at
Rating:Essay Length: 2,371 Words / 10 PagesSubmitted: July 7, 2011 -
A New Source Of Global Conflict
No observer of the lead-up to the war in Iraq and its aftermath could have failed to notice that the level of cooperation between Europe and America was extremely low. France and Germany were very strong opponents of the US/UK invasion and even after the war was declared over, disagreements persisted over the lifting of sanctions and how Iraq should be run. So was this just a one-off tiff or was it a symptom of
Rating:Essay Length: 2,645 Words / 11 PagesSubmitted: July 7, 2011 -
Gold And Silver Mining Globally And In Turkey
Calculations based on explorations in numerous mine areas and world gold formation models reveal that Turkey’s gold potential is 6,500 tons. The mine value of this potential is worth $70 billion… Prof. Dr. GÐ"јven Ð"-nal Ð"oTÐ"Ñš (Istanbul Technical University) Mine Faculty Scientific Study of Ore and Coal Preparation and Evaluation With soaring gold prices and new landmarks in the technology of processing gold ore, the world gold mining has grown rapidly starting with the 1970s.
Rating:Essay Length: 1,157 Words / 5 PagesSubmitted: July 7, 2011