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  • E-Marketing Model

    E-Marketing Model

    LDR/515 Uop e-marketing business models and how it relates to today's fast growing technology. The different ways organizations are coping with the internet and how they are beginning to do new business. The impact that it has globally and the new possibilities that open up with the change.These theories attempt to assist the employee in understanding how change is set to be implemented and the different behaviors some individuals go through in the process. The

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    Essay Length: 351 Words / 2 Pages
    Submitted: January 29, 2011
  • Introduction To The Ethiopian Cement Market

    Introduction To The Ethiopian Cement Market

    Cement is by far the most important construction material manufactured in Ethiopia accounting for about 90% of the gross value of production of non-metallic building materials. The cement industry is a pioneer modern manufacturing industry in Ethiopia, whose origins dates back to the nineteen thirties. The first cement plant to be established in Ethiopia was Dire Dawa Cement and Lime Factory. It was built by the Italian occupying forces in 1938 to expand infrastructure development

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    Essay Length: 4,050 Words / 17 Pages
    Submitted: January 30, 2011
  • Operational Procedures For A Business Plan

    Operational Procedures For A Business Plan

    The goal of a business plan is to present the business owner’s personality, goals and dreams. There is no right way to create a business plan. However, there are certain elements that should be included in order for the business plan to be successful. The following components are key to a successful business plan: • The Preview • The Description • The Marketing Plan • The Financial Plan • The Management Plan • The Summary

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    Essay Length: 253 Words / 2 Pages
    Submitted: January 30, 2011
  • Marketing

    Marketing

    Executive Summary The University of Phoenix is the nation's largest for-profit educational institution. The University of Phoenix has always prided itself on its ability to service "non-traditional" students, as well as being a pioneer in using technology to offer people an education. A marketing audit is necessary for this company to evaluate what they are doing well and what they may need to improve on. Increased profits and enrollment numbers have proved that the market

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    Essay Length: 889 Words / 4 Pages
    Submitted: March 2, 2011
  • Marketing

    Marketing

    Case Study Absolut Vodka: Absolutely Successful Q1 What is the foundation of Absolut Vodka's success? Is it the vodka, the bottle, the distribution or the promotion? The foundation of Absolut Vodka's success is mainly the bottle and the promotion. The design of the bottle was recognised at an early stage as crucial to success. The bottles were elegant, different, simple and very Swedish. The resulting Absolut bottle was very different from competitor's bottles. The result

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: March 2, 2011
  • Marketing Strategy

    Marketing Strategy

    VRDC2 STRATEGIC MARKETING PLAN Presented to Dr. Bruce Lammers Department of Marketing California State University, Northridge Team C2 Alim Kamat Industry: C November 24, 2004 I. Executive Summary VRDC2's aim is to offer the best quality VRD(Voice Recognition Device) products at a reasonable and affordable price. There were high expectations for VRDC2 throughout all ten periods but unfortunately, VRDC2 failed to meet any of the expectations. VRDC2 came out with a net contribution of

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    Essay Length: 4,744 Words / 19 Pages
    Submitted: March 2, 2011
  • American Express Marketing Analysis

    American Express Marketing Analysis

    Business summary and Brief History In 1850, Henry Wells formed American Express along side the partnership of a few other competitors of the day. The delivery services company primarily worked in the eastern portion of the United States. When Wells suggested that the company extend west to California, the other executives declined. Henry Wells then partnered with William Fargo to form Wells Fargo and Co. American Express continued with its pony express deliveries and had

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    Essay Length: 2,732 Words / 11 Pages
    Submitted: March 2, 2011
  • Water Resource Plan

    Water Resource Plan

    It is clear to me, after reviewing the video, that the water resource problem at hand is overfishing. I believe that overfishing has always been a problem, however, I feel as though it has become more of one recently. When you think of the word overfishing, what comes to mind? I am sure that the same thing came to your mind as it did to mine. Simply put, fishing too much. If that’s what you

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: March 2, 2011
  • Stock Market

    Stock Market

    Throughout most of our history there has been the need and want to invest in certain products, businesses, and corporations. Our history has thrived on investment and people tend to feel secure at most times investing their share of money into a certain one of these criteria. Unfortunately there have been times in which everything didn't run according to plan. One of the greatest hurdles our country had to overcome was the stock market crash

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    Essay Length: 524 Words / 3 Pages
    Submitted: March 2, 2011
  • Nike's Marketing

    Nike's Marketing

    Nike's Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike's advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 3,331 Words / 14 Pages
    Submitted: March 3, 2011
  • Global Marketing Ethics

    Global Marketing Ethics

    Having informally observed an ongoing dialogue discussing social responsibility in business, it seems that the social responsibility at some point took a backseat to the prospect and mentality of higher profits at any cost (what's good for GM...). The transition I sense now is a movement toward incorporating social responsibility, which is to say incorporating an ethical code considering extrinsic matters and concerns, fluidly in business models. The revelation that business entities do not operate

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    Essay Length: 4,047 Words / 17 Pages
    Submitted: March 3, 2011
  • Marketing

    Marketing

    This might be the first book about Samsung Electronics written and published in English. - A little more than a decade ago, Samsung launched its New Management Initiative, with the ultimate goal of becoming the world’s leading corporation. Since then, the Korean company has worked hard to refine its focus and alter its business strategies. And today, Samsung finally takes its place among the top-tier global corporations, ranking among the very best in sales and

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    Essay Length: 636 Words / 3 Pages
    Submitted: March 3, 2011
  • Brief On Measuring Preferences For Really New Markets

    Brief On Measuring Preferences For Really New Markets

    ARTICLE: Measuring Preference for Really New Products RE: MARK: 4100 SYNOPSIS: The article is about the problems faced when trying to evaluate consumer preferences for really new products. These products differ in that there are no products similar in the market. Consumers need some knowledge in order to evaluate the benefits of these RNPs. There is much uncertainty about the benefits of these products, thus it is difficult to obtain credible responses to methods use

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    Essay Length: 569 Words / 3 Pages
    Submitted: March 3, 2011
  • Market Vs Demand Economy

    Market Vs Demand Economy

    Market Vs. Demand Economy Market vs. Demand. Now it is time for the final comparison between the two major economic systems which happen to be big ones in the world today - the capitalist free market economy and the communist/socialist command-based one. We shall go about this comparison by going through a list of basic topics and questions required for setting up an economy, and provide the typical demand and the typical market response for

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    Essay Length: 2,467 Words / 10 Pages
    Submitted: March 4, 2011
  • Goblin Market

    Goblin Market

    "For there is no friend like a sister." -Christina Rossetti Sisterhood has been bond that throughout the ages has changed from only family members, to females that feel a special bond with one another, to females sharing the same interest in religion or education. Christina Rossetti shared the sisterhood bond to her readers when she wrote her poem Goblin Market. The poem has even been centered on by the critics to be the theme of

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    Essay Length: 2,973 Words / 12 Pages
    Submitted: March 4, 2011
  • Integrated Marketing Communications

    Integrated Marketing Communications

    Integrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is

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    Essay Length: 633 Words / 3 Pages
    Submitted: March 4, 2011
  • Business Plan For A Daycare

    Business Plan For A Daycare

    OWNING YOUR OWN BUSINESS WITH EMPHASIS ON CHILDCARE CENTERS INTRODUCTION . Owning a business is not an easy job. There is actually a very complicated and long process to become a small business owner. Before you start to think about what you want to do, you need to ask yourself if you will be committed to this venture. If you are, then proceed on with your business; however, if you are not, then owning a

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    Essay Length: 2,711 Words / 11 Pages
    Submitted: March 4, 2011
  • Assess The Advantages And Disadvantages Of The Single Market.

    Assess The Advantages And Disadvantages Of The Single Market.

    There have been various stages of economic growth between the countries of the European Union since 1958, when its history began. The pen-ultimate stage of its integration was a common or single market. Within a single market there a no tariffs between member countries and there are common external tariffs against countries outside the agreement. A single market is a strong form of integration involving the establishment of a common system of taxation, common

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    Essay Length: 853 Words / 4 Pages
    Submitted: March 4, 2011
  • Effective Planning

    Effective Planning

    Can planning be effective without a mission statement? This has been by far the most difficult question to get a clear concise answer. There have been so many differences of opinion; the actual question has been broken down into just a bunch of questions regarding just the mission statement. I played my part in this to; I'm not pointing any fingers. So I hate to beat a dead horse but I have to satisfy my

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    Essay Length: 261 Words / 2 Pages
    Submitted: March 5, 2011
  • Three Career Plans

    Three Career Plans

    Three Career Plans Three career plans that I would choose would be, an Automotive Technician, a Diesel Mechanic, or an Auto Body Technician. I would choose these careers because I am a more hands-on learner. I like to take stuff apart, and work on cars. Automotive Technician Job Description- In this career a person would work on cars. Although it's not just working on cars, a technician goes in and finds the problem, then fixes

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 5, 2011
  • Marketing

    Marketing

    EUROPEAN CURRICULUM VITAE FORMAT JOB REFERENCE NUMBER PERSONAL INFORMATION Name HALILOVIĆ SEMINA Address 28, Sarajevska, 000, Tuzla, B&H Telephone 061/894-602 Fax 035/260-573 E-mail semina_h@bih.net.ba Nationality at birth B&H Present nationality B&H Date of birth [ Day, month, year ] 28.12.1965. Place of birth TUZLA Sex Male □ Female X Marital status Single □ Married X Widowed □ Divorced □ Separated □ Dependants Name Zeljko Halilovic Emina Halilovic Date of birth [ Day, month, year

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    Essay Length: 1,450 Words / 6 Pages
    Submitted: March 5, 2011
  • China Risk & Strategic Planning

    China Risk & Strategic Planning

    China and other emerging markets in Indo-China are very different in terms of economics. They were once communist, centrally-run or in the case of India highly protected. Thus the classical tools, techniques, methods, frameworks, strategies, ideologies or even the repertoire of skills effective in non-communist and thus freer economies may be less than relevant, (Foo). Besides transitional changes in economics, there is a host of very different institutional, political and regulatory norms that have to

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    Essay Length: 593 Words / 3 Pages
    Submitted: March 5, 2011
  • Government Intervention In The Market Place

    Government Intervention In The Market Place

    GOVERNMENT INTERVENTION IN THE MARKET PLACE ECONOMICS 101 ESSAY 2 28TH APRIL 2006 ABSTRACT The government may choose to set prices different to those set by the markets. Prices are not allowed to drop below a certain minimum. For example, in Agriculture, government may choose to subsidies farmers, set production quotas or offer price supports. Government may decide to set price ceilings or price floors. The government may also choose to increase or decrease taxes

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    Essay Length: 1,829 Words / 8 Pages
    Submitted: March 5, 2011
  • Rediscovering Market Segmentatio

    Rediscovering Market Segmentatio

    Rediscovering Market Segmentation by Daniel Yankelovich and David Meer Market segmentation: the process in marketing of grouping a market (i.e. customers) into smaller subgroups. Wikipedia Introduction Because there are so many different kinds of people with just about each one of them displaying different buying patterns, Yankelovich introduced the concept of non-demographic market segmentation in 1964. To Yankelovich's disappointment, the concept wasn't applied as intended. Unfortunately, according to the authors, market segmentation has become narrowly

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    Essay Length: 454 Words / 2 Pages
    Submitted: March 5, 2011
  • Sports Marketing

    Sports Marketing

    The business of sports is one of the fastest growing industries in the world. All over the globe, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company's goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behaviour and motivating target markets to purchase goods and services. Sports marketing is simply any sales or

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    Essay Length: 427 Words / 2 Pages
    Submitted: March 6, 2011