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  • My Goals, My Strategies, My Plan Of Action!

    My Goals, My Strategies, My Plan Of Action!

    Entering this course has challenged me to think about why I chose this path, leading me to identify my goals. My first goal is to obtain my bachelor's degree in business, with emphasis in accounting. Secondly, I plan to take the CPA/CMA exam to receive my certification. Lastly, as I should say ultimately, I plan to establish my own accounting business, specializing in assisting my community, individuals, and small business with finance and accounting needs.

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    Essay Length: 721 Words / 3 Pages
    Submitted: March 12, 2011
  • Market Segmentation By Consumer Lifestyle

    Market Segmentation By Consumer Lifestyle

    Segmentation by lifestyle and values "Lifestyle segmentation" has been a useful concept for marketing and advertising planning purposes (Wells and Tigert, 1977; Kaynak and Kara, 1996b). Lifestyle, of course, has been defined simply as "how one lives". In marketing, "lifestyle", however, describes the behavior of individuals, a small group of interacting people, and large groups of people (e.g. market segments) acting as potential consumers. (Kucukemiroglu, 1999) Thus, the concept of the lifestyle represents a set

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    Essay Length: 335 Words / 2 Pages
    Submitted: March 12, 2011
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach Sushil Kumar July 17, 2006 Marketing Audit Approach "A marketing audit is a comprehensive, systematic examination of a company's marketing organization, strategies, tactics, objectives, and activities. A marketing audit enables senior management to discover the organization's strengths and weaknesses in relation to opportunities and threats it faces in the marketplace, and pinpoint more effective uses for the available marketing resources" (Willson, 2003). "Half the money you spend on marketing is wasted. The

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: March 12, 2011
  • B2b Vs B2c Marketing

    B2b Vs B2c Marketing

    In order for a company to stay in business, there must be some way of marketing the product or service sold by the company. In order to market the product, the company must first decide whom it should market to. For example, a company producing silver-coated doohickeys would have to first determine who in the world could use a silver-coated doohickey before beginning to market it. Looking at a slightly broader customer base, the

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    Essay Length: 1,111 Words / 5 Pages
    Submitted: March 12, 2011
  • Hosiery Market In Taiwan

    Hosiery Market In Taiwan

    In this case of hosiery market in Taiwan, Glamour Girl, who manufactures and markets pantihouse with brand name "American Women" wants to enter Taiwan market. They had asked the research partners Taiwan to conduct a market research for them. Glamour girl also provided a research brief. * Market Research brief provided by Glamour Girl  Assessment of hosiery market of Taiwan  Advice regarding what would be the most appropriate mode of entry  Information

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: March 12, 2011
  • Marketing Mix And The Four P's

    Marketing Mix And The Four P's

    The Marketing Mix and the Four P's The marketing mix is what most marketing people call "the 4 P's" and it consists of Product, Price, Place, and Promotion. "Some people will increase the marketing mix to the "five P's", to include people. Others will increase the mix to "Seven Ps", to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)" (Marketing Teacher,

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    Essay Length: 1,432 Words / 6 Pages
    Submitted: March 13, 2011
  • No B.S. Direct Marketing

    No B.S. Direct Marketing

    On my first week with Bay Area House Buyers, I was introduced to "No B.S. Direct Marketing," written by the great author, Dan Kennedy. My main goal is to learn as much as possible in the field of marketing. At that moment, I was familiar with the term "Direct Marketing," but was not aware of it in dept. I was hoping to learn who uses it and the effectiveness of this strategy. This new found

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    Essay Length: 608 Words / 3 Pages
    Submitted: March 13, 2011
  • Goods And Evils Of Marketing

    Goods And Evils Of Marketing

    This essay will try to give my opinion on whether marketing is evil or good. The essay will also try to address some of the good consequences and the bad ones of marketing. I have also tried to further explain the effects these consequences have on the society. I have also tried to tackle issues such as ethics of marketing and social well being and values. Who wouldn't agree that marketing to some extent is

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    Essay Length: 1,619 Words / 7 Pages
    Submitted: March 13, 2011
  • Disaster Recovery Plan

    Disaster Recovery Plan

    Disaster Recovery Plan The majority of the administrative elements and many of the academic programs are heavily dependent and integrated with data processing to the extent that continued operation without data processing would require extensive alteration in methods of doing business. In the event that data processing services are interrupted for any extensive period of time, it is necessary that the University have a plan for continuing operations and reestablishing automated data processing. A disaster

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    Essay Length: 1,027 Words / 5 Pages
    Submitted: March 14, 2011
  • Strategic Management And Planning

    Strategic Management And Planning

    Strategic Planning and Management Development Throughout the business industry the people who are most associated with the business process has found strategic planning and management development "requires constant shifting back and forth between long-run and short-run thinking" (Dess and Miller, 5). Planning is a business process that involves one or more people (depending on the type business) whom decide where the business's objectives lie and how to initially accomplish them over a period of time.

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    Essay Length: 3,214 Words / 13 Pages
    Submitted: March 14, 2011
  • Marketing Analysis

    Marketing Analysis

    The following has become a question mark for many economists and researchers: why people appear to fail to take the right steps in their financial best interest? Let's look more closely. We know that in life, people often set themselves in risky situations. Some people play football when they know they might injure their knees and backs, or worse. Some people smoke when they know smoking causes cancer and heart disease. Some people drive fast

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    Essay Length: 755 Words / 4 Pages
    Submitted: March 14, 2011
  • Strategic Plan Overview

    Strategic Plan Overview

    Strategic Plan Overview The staffing industry generated more than $78 billion in revenue last year, $69 billion of which was from temporary help services (ASA, 2006). America's workforce is changing at an accelerated pace; as a result, the staffing industry will need to have a forward thinking strategic plan in place in order to support clients and candidates alike. Strategic thinking will need to replace operational thinking in order to be profitable long term (Tan,

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    Essay Length: 486 Words / 2 Pages
    Submitted: March 14, 2011
  • The Challenges Of International Marketing

    The Challenges Of International Marketing

    The Challenges of International Marketing BY Jay Fankam Baker College 2005-2006 Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: March 15, 2011
  • Marketing Environment Of Asia Life

    Marketing Environment Of Asia Life

    7.0 Marketing Environment 7.1 Microenvironment This environment consists of smaller and more immediate factors that affect Asia Life's business operations. The environments that influence Asia Life directly will be marketing intermediaries and competitors. 7.1.1 Marketing intermediaries Asia Life's servicing agents stand a great role in the company. They are the one who help the company to promote, sell and distribute products to the client. As a matter of fact, Asia Life will conduct a seminar

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    Essay Length: 1,031 Words / 5 Pages
    Submitted: March 15, 2011
  • Global Market Expansion

    Global Market Expansion

    I have completed my research on the new market expansion; it is my recommendation that we should expand our market to China. Going international can gain our company both broader public recognition and a higher profit margin with our current staff and members. Background Last October, our company received an eight million dollar equity investment from Anonymous company. As a result of this investment, the senior vice presidents of Worldwide Marketing, of Anonymous company,

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    Essay Length: 837 Words / 4 Pages
    Submitted: March 15, 2011
  • The Single European Market

    The Single European Market

    1. The Background of the Freedoms In order to understand the evolvement of the Single Market of the European Union, one has to take the general background into consideration. Therefore, it is important to have a look at the Treaty on European Union (Maastricht Treaty) which gave birth to the creation of the Single Market. Having been the Common Market before the Maastricht treaty, the European Economic Community (EEC) Treaty already clarified the objective of

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    Essay Length: 2,270 Words / 10 Pages
    Submitted: March 15, 2011
  • Lesson Plan

    Lesson Plan

    THE U.S. CONSTITUTION POWER GRAB GAME Appropriate for grades 9-12. State Standard: Government and Civics 5.3.9.B OVERVIEW: The highest law of the land in the United States is the Constitution. This is the basic principle we want young people to understand and support in our social studies classes. Associated with the knowledge of the Constitution are several fundamental ideas: checks and balances, separation of powers, Bill of Rights and amendments. PURPOSE: To encourage students to

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    Essay Length: 1,592 Words / 7 Pages
    Submitted: March 15, 2011
  • India And The Black Market

    India And The Black Market

    ----------------------------------- Sep 20, 2005 BLACK MARKET AND THE INDIAN ECONOMY ----------------------------------- Statistics: It is said that black money in India accounts for 20 % of GDP. If this is true, then black money generated every year must be around Rs 400,000 crore or $ 80 billion. This is a huge amount, more than the entire budget of the government at the Centre. We have a government that spends about Rs 350,000 crore a year, most

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    Essay Length: 4,143 Words / 17 Pages
    Submitted: March 15, 2011
  • Planning

    Planning

    Planning is concerned with the future impact of today's decisions. It is the fundamental function of management from which the other four stem. The need for planning is often apparent after the fact. However, planning is easy to postpone in the short-run. Postponement of planning especially plagues labor oriented, hands on managers. The organizing, staffing, leading and controlling functions stem from the planning function (Higgins, Figure 6.1.) The manager is ready to organize and staff

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    Essay Length: 271 Words / 2 Pages
    Submitted: March 15, 2011
  • Marketing Mix

    Marketing Mix

    The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: March 15, 2011
  • Business Plan

    Business Plan

    ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will

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    Essay Length: 2,862 Words / 12 Pages
    Submitted: March 16, 2011
  • Marketing And Product Objectives

    Marketing And Product Objectives

    Marketing and product objectives Ñ"Ю Team OctoberfestÐŽ¦s marketing intent is to attract as many college students to College Night as possible. We want to want to offer a diverse amount of students a place to gather and make new friendships. Also a place to promote art awareness to society. Ñ"Ю Current Market: Our current market is a large group of college students from all over Boston. These students typically tend to be underclassmen at their

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    Essay Length: 424 Words / 2 Pages
    Submitted: March 18, 2011
  • Fundraising Plan

    Fundraising Plan

    Face-to-Face Advocates: Cleveland Rape Crisis Center: Fundraising Proposal The Cleveland Rape Crisis Center (CRCC) is a social change nonprofit organization fundamentally based on serving all survivors and their supporters after a sexual assault experience, through superior direct services, advocacy, education, training and activism. The CRCC which began as a 24-hour hotline organization has grown to become an established two prong organization that provides specialized assistance to survivors and their families, through medical, legal, emotional support

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    Essay Length: 1,762 Words / 8 Pages
    Submitted: March 18, 2011
  • Blind Fait In The Free Market

    Blind Fait In The Free Market

    To me, yes, I think that America had a blind faith in the free market, because although American society had a "user's manuel" which was Smith's "The Wealth of Nations", they obvisously didn't pay much attention to where Adam described the "cycle" of when things are good, they're good, but a "high" always has it's "low" and America's low came in the early 1930's with the Depression. They were shocked to find that their

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    Essay Length: 489 Words / 2 Pages
    Submitted: March 18, 2011
  • Urban Planning

    Urban Planning

    A well planned town is characterised by: Character A place with its own identity To promote character in townscape and landscape by responding to and reinforcing locally distinctive patterns of development, landscape and culture. Continuity and enclosure A place where public and private spaces are clearly distinguished To promote the continuity of street frontages and the enclosure of space by development which clearly defines private and public areas. Quality of the public realm A place

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: March 18, 2011