Marketing and Operations Management essays and research papers
3,173 Marketing and Operations Management Free Essays: 951 - 975 (showing first 1,000 results)
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Management Skills 101
Management Skills 101 Ken Daugherty Ronald Sprague MGT 330 University of Phoenix Online Monday, May 05, 2008 Management Skills 101 Pastor Causey was mortified by what he was hearing. Max’s explanations on why the church was over budget on the bathroom remodeling project rumbled on and on like a single engine plane using cheap gas. Pastor Causey glanced over at Boudreaux who was calling Mr. Burns a mugwump and began to shake his head in
Rating:Essay Length: 1,008 Words / 5 PagesSubmitted: January 20, 2011 -
Marketing
Marketing is the way in which an organisation matches its own human, financial and physical resources with the wants of its customers. Seeing as many organisations continue in business over relatively long periods of time, it is necessary for them to plan the human, financial and physical resources they have to offer their customers. On the whole individuals think that marketing is simply about the advertising and personal selling of goods and services. Advertising and
Rating:Essay Length: 1,012 Words / 5 PagesSubmitted: January 20, 2011 -
Conflict Management -- Term Paper
Conflict Management in the Workplace Introduction Conflict management in the workplace is an issue that every leader, manager, or employee has to deal with at one time or another. The basics of conflict management include improving communication, teamwork, and a systematic approach to solving the disagreement. This paper explores various techniques that can be utilized to manage conflict in the workplace. Workplace Conflict Management Conflict is defined by Hellriegel, Slocum and Woodman as “the process
Rating:Essay Length: 1,364 Words / 6 PagesSubmitted: January 20, 2011 -
Appleipod Marketing Plan
Executive Summary The iPod+ is the latest product in wireless communication: it allows for wireless gaming, text messaging, sharing music, and sending photos between devices. Compared to the iPod, the iPod+ has a wider variety of capabilities and more expansive target market, including middle to upper class individuals aged 12- 35. Sony’s and Dell’s handheld music players are the greatest competition, yet computers, cell phones, and gaming devices also pose a threat to the iPod+.
Rating:Essay Length: 404 Words / 2 PagesSubmitted: January 20, 2011 -
China Sport Product Market Analysis
Since in China the economy expanded immensely and the urban people start to accept Western world dress style. The Chinese young people’s fashion styles are most trends to North American. Accordingly, the volume of trade between foreign countries and China is increasing rapidly. In order to enter China market, the Marketing strategy should be considered, and some adaptations and developments are necessary. Marketing strategy Join a partnership with local company is the optimal method for
Rating:Essay Length: 545 Words / 3 PagesSubmitted: January 21, 2011 -
Business Process Management For Smes : An Exploratory Study Of
Journal of Information Systems and Small Business Chong 2007, vol. 1, no. 1-2, pp. 41-58 BPM implementation factors for Australian wine SMEs Copyright Ð'© 2007 Deakin University 41 Business process management for SMEs: an exploratory study of implementation factors for the Australian wine industry Sandy Chong Curtin Business School, Curtin University of Technology GPO U1987, Bentley, WA 6845, Australia Email: Sandy.Chong@cbs.curtin.edu.au Received 10 August 2007; Revised 26 November 2007; Accepted 28 November 2007; Online 3
Rating:Essay Length: 9,016 Words / 37 PagesSubmitted: January 21, 2011 -
Nirala Marketing Strategies
TABLE OF CONTENTS 1. INTRODUCTION 1.1 Acknowledgment 2 1.2 Executive Summary 3 1.3 Nirala 4 1.4 Top Management 6 1.5 Nirala group of companies 8 1.6 Vision 9 1.7 Core Values 9 1.8 Core competence 9 1.9 Market Vision 10 1.10 Marketing Objectives 10 1.11 Value Creation 10 1.12 Demand state 10 1.13 Marketing Information Systems 11 1.14 Forecasting consumer trends 11 1.15 Product Profile 12 1.16 Market Segment 13 1.17 Positioning strategy 13 2.
Rating:Essay Length: 9,977 Words / 40 PagesSubmitted: January 21, 2011 -
Always Low Prices, Always: Marketing Origins Of Wal-Mart's Dubious Csr Performance.
ABSTRACT Wal-Mart, the world largest and most successful corporation, also has the unflattering reputation of being so uncaring that it now symbolizes corporate social irresponsibility in the eyes of many Americans. How did the most powerful company become admired as well as feared and despised? Using the company's marketing strategy as a basis for analysis, the current study argues that Wal-Mart's problems with its own employees are not just perceptual but fundamentally due to the
Rating:Essay Length: 3,319 Words / 14 PagesSubmitted: January 21, 2011 -
Steps To Market Research And Development
Steps to Market Research STEP 1. Establish The Goals of Your Market Research What decisions should it help you make? Your Goal should focus on helping you make crucial decisions about how to meet your customers’ needs. STEP 2. Determine What Information You Need About…. Your Customers: Who are they? Where are they? Why do they buy? Where do they buy now? WHO ARE MY CUSTOMERS? 1. PROFILE: Economic Level вЂ" Psychological Make-up- Age вЂ"
Rating:Essay Length: 250 Words / 1 PagesSubmitted: January 21, 2011 -
Management Planning
Planning is the first of the four functions of management. “Planning is specifying the goals to be achieved and deciding in advance the appropriate actions needed to achieve those goals” (Bateman, T., Snell, S. 2007, chapter 1). There are three types of planning that organization’s use-strategic, tactical and operational. Strategic planning involves making decisions about the organization's long-term goals and strategies. Tactical planning translates broad strategic goals and plans into specific goals and plans that
Rating:Essay Length: 1,202 Words / 5 PagesSubmitted: January 21, 2011 -
Value Management
PRINCIPLES, PROCESSES, AND PRODUCTS 2.1 PRINCIPLES 2.1.1 What is Value Management? Definition. The statutory and regulatory definitions encompass analysis of functions performed by a team of qualified personnel directed at improving performance, reliability, quality, safety, and life cycle costs of products, systems or procedures. The study of functions helps to achieve “best value” for resources involved by improving the relationship of worth or utility to monetary cost. The best value is associated with an item
Rating:Essay Length: 870 Words / 4 PagesSubmitted: January 21, 2011 -
Microsoft вЂ" Motivations, Ethics, And Conflict Management
Microsoft вЂ" Motivations, Ethics, and Conflict Management Like a snowflake, no two people are alike; human beings may be the most complex organisms on the planet earth. Successful organizations such as Microsoft are filled with hundreds and sometimes thousands of these unique beings, each with his or her own unique personalities and behavior. How does an organization like Microsoft find the delicate balance between enforcing, guiding, and motivating their people while achieving phenomenal results? The
Rating:Essay Length: 2,914 Words / 12 PagesSubmitted: January 22, 2011 -
Management Theory
Texaco Race Discrimination Case Texaco is the name of an American oil retail brand; it is strong in the United States, Latin America, West Africa and Europe. Its flagship product is its fuel. It began as the Texas Fuel Company, founded in 1901 in Beaumont, Texas by Joseph S. Cullinan, Thomas J. Donoghue, Walter Benona Sharp and Arnold Schlaet when they discovered oil in Spindletop. In 1928, Texaco became the first U.S. oil company to
Rating:Essay Length: 1,177 Words / 5 PagesSubmitted: January 22, 2011 -
Cross Culture Management
Each culture has a distinct way of expressing human emotions and has different attitudes behind this expressions вЂ" also in business matters. Finding people who can fit into the culture of international organization is not easy. And then when we find them already we have to learn how to overcome culture bumps and how to make cultural differences work in our business. And once we get the hang of working around cultural differences, we can
Rating:Essay Length: 2,966 Words / 12 PagesSubmitted: January 23, 2011 -
Studying And Developing Pharmaceutical Marketing
1. Introduction to the topic What marketing is all about? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is meeting needs profitably. Marketing facilitates the exchange process and the development of relationships by carefully examining the needs and
Rating:Essay Length: 5,765 Words / 24 PagesSubmitted: January 23, 2011 -
Analysis Of Marketing Activities And Strategies Of Play Tv
Executive Summary This report is on Analysis of Marketing Activities and Strategies of Play TV, which is a gaming channel, telecasted in India. This report is the detail and in-depth study of the various marketing strategies, which are used by the channel’s marketing department to market their product. This report also throws light on systematic process of marketing activities and it tells about the basics of marketing. Each topic also gives the idea about what
Rating:Essay Length: 6,519 Words / 27 PagesSubmitted: January 23, 2011 -
Sustaining Competitiveness In The Market Place By Using Technology
Executive Summary There is no denying how technology is fast becoming indispensable in the business strategy where many successful organizations rely on technology for sustaining competitiveness in the market place. Technology has enabled internal and eternal integration thus creating value in the organization where it may lower labor costs and increase higher profits. Technology should not be regarded as an obstacle or barrier; instead, it is a tool for progress that would lead to higher
Rating:Essay Length: 3,485 Words / 14 PagesSubmitted: January 23, 2011 -
Functions Of Management Paper
Functions of Management Management is more than the sum of all individuals’ efforts. Management is an important aspect that will promote better communication between management and employees. Management is the process of working with people and resources to accomplish goals. Goals cannot be set without regard to resources available to facilitate their attainment. The management process consists if two criteria: managers being effective and managers being efficient. To be efficient a manager needs to make
Rating:Essay Length: 505 Words / 3 PagesSubmitted: January 23, 2011 -
Function Of Management
Introduction to Management Defining the four function of management is; planning, organizing, leading, and controlling. Defining the functions is the easy part, explaining how each function is related to my organization is the hard part, because the company I work for lacks all of these functions. This paper will contain the way may company implements the four functions. Also the way I wish my company was implementing the four functions. The company I work for
Rating:Essay Length: 1,222 Words / 5 PagesSubmitted: January 23, 2011 -
Functions Of Management
INTRODUCTION: Management exists since the existence of management of the human beings. Human worked with each other in collaboration, so working in with the feeling of co-operation started from there. They divided their work and thus started division of work which saved lot of time. Management is nothing but an act of managing something. Management (from old French management “the art of conducting, directing”, from Latin Manu agere “to lead by the hand”) characteristics the
Rating:Essay Length: 1,547 Words / 7 PagesSubmitted: January 23, 2011 -
Communication In A Global Market
Purpose The purpose of our presentation is to improve our company’s lines of communication with our International subsidiaries and the countries we work in, promoting our companies growth and values. Summary Smiley Sailor International has benefited from outstanding growth in our domestic markets since being established in 1994. Since becoming an international company in 2003, the company’s growth has slowed in a time that it should be thriving. The primary reasons for the company’s inability
Rating:Essay Length: 3,015 Words / 13 PagesSubmitted: January 24, 2011 -
Strategic Plan: Comsubpac Operations
Running head: COMSUBPAC OPERATIONS: STRATEGIC PLAN COMSUBPAC Operations: Strategic Plan MBA580 University of Phoenix Executive Summary The Operations Department of Commander, Submarine Force U.S. Pacific Fleet is an organization that prides itself on the quality of its product, but recognizes that there is room for significant improvement. To ensure that this improvement is aligned with the long-term goals of the organization, a strategic plan is needed which not only focuses improvement efforts but also addresses
Rating:Essay Length: 5,025 Words / 21 PagesSubmitted: January 24, 2011 -
Working Capital Management Concepts Worksheet
Running Head: WORKING CAPITAL CONCEPTS Working Capital Management Concepts Worksheet MBA550 University of Phoenix Working Capital Management Concepts Worksheet Concept Application of Concept in the Simulation Reference to Concept in Reading Cash inflow, outflow and Cash Conversion cycle or Cash cycle In the simulation Lawrence Sports’ (LS) cash cycle is the $20 million in revenue from manufacturing, distribution and protective sporting gear. The cash inflows and outflows are created through accounts receivables from the customer
Rating:Essay Length: 756 Words / 4 PagesSubmitted: January 24, 2011 -
Proton New Product Management
1.0 INTRODUCTION In business world, new product development is the complete process that bringing a new product to market. Companies with clear product development visions know what types of investments are required to maintain their market positions. As life cycles of new product generations become shorter, companies can ill afford to delay their product development activities. Product development has therefore become the centerpiece of today’s competitive strategies. Being first to market for next generation products
Rating:Essay Length: 3,934 Words / 16 PagesSubmitted: January 24, 2011 -
Marketing
Little Black Book of Connections As I proceed through college and in life, I am becoming more convinced that the way to success, fulfillment, and wealth is through the positive personal connections I establish with others higher up on the business ladder. I’ve seen and heard of numerous stories of people well qualified for jobs that they did not acquire because the other John Doe was well endowed with connections he/she had create with the
Rating:Essay Length: 1,258 Words / 6 PagesSubmitted: January 24, 2011