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Last update: October 31, 2016
  • Look Asia Holidays Case Study

    Look Asia Holidays Case Study

    LOOK ASIA BY-M.RAVINDU SANDARUWAN PERERA INTRODUCTION Look Asia Holidays was established in 1997 and ever since then has been operating as a destination management company focusing primarily on the Russian market (Russia and CIS countries). Over the years the company expanded its reach to include the Middle Eastern and South Asian markets. From its humble beginnings as a small player in the highly competitive tourism industry Look Asia has grown into a multinational organization having

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    Essay Length: 1,348 Words / 6 Pages
    Submitted: July 4, 2017
  • Ceat Case Study

    Ceat Case Study

    1.Products and Services Products CEAT has inner tubes, flaps & the widest range of tyres in all categories such as * Passenger Tyres - Cars, Motorcycle & Scooter tyres Auto-rickshaw tyres. * Farms Tyres - Tractors, Trailers etc * Heavy duty tyres – Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers & Forklifts. Service Unconditional warranties (on non-manufacturing defects) up to 50% wear on all PCR sizes for purchases made from 1st April to 31st

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    Essay Length: 1,543 Words / 7 Pages
    Submitted: July 11, 2017
  • Amazon, Ebay and Google Case Study

    Amazon, Ebay and Google Case Study

    D:\Users\GONZALES\Desktop\2nd trimester\download.jpg University of San Carlos Cebu School of Business and Economics BETHZAIDA MAE B. BALIŃA July 15, 2017 Case Study in MSA 216 Microsoft and Others: Developing Software Products for How Companies Do Business 1. A common phrase among IT professionals is “The world views its data through Windows.” Why does Microsoft dominate the desktop and networked software market? Visit its website at www.microsoft.com, and review its broad range of software products and services

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    Essay Length: 1,299 Words / 6 Pages
    Submitted: July 17, 2017
  • Business 100 the Telfer Case Study

    Business 100 the Telfer Case Study

    Michael Konczal Bus 100 6/12/17 Unit 2 Case Study There are many important aspects of small businesses in the United States. The most important though is that they are responsible for nearly percent of all jobs in the United States. And even to start a large corporation you must start as some type of small business. Also, small businesses generate nearly 50 percent of the United States GDP annually. The Telfer’s financed their

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    Essay Length: 353 Words / 2 Pages
    Submitted: July 20, 2017
  • Pizza Hut Case Study

    Pizza Hut Case Study

    PIZZA HUT CASE STUDY “I am going to open Winnipeg’s first Pizza Hut” Bill said to his wife. “”If I am ever going to be independent, I’ve got to do something soon.I’m not getting any younger. This opportunity looks good and I think that I can pull it off.” Bill signed the franchise application, sealed the envelope, and stopped. Again he started to think about the pros and cons of the business proposition he was

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    Essay Length: 865 Words / 4 Pages
    Submitted: July 20, 2017
  • Service Quality of Teller in the Bank: A Case Study of the National Bank of Kuwait

    Service Quality of Teller in the Bank: A Case Study of the National Bank of Kuwait

    SERVICE QUALITY OF TELLER IN THE BANK: CASE STUDY OF NATIONAL BANK OF KUWAIT SERVICE QUALITY OF TELLER IN THE BANK: A CASE STUDY OF THE NATIONAL BANK OF KUWAIT ID:1414472 Course: Business research Professor Abstract This research seeks to find out whether there is a relationship between service quality of tellers in the bank and customer satisfaction. The National bank of Kuwait is utilized as a case study. The hypotheses are as follows: Hoi:

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    Essay Length: 7,693 Words / 31 Pages
    Submitted: July 28, 2017
  • Coca-Cola Case Study

    Coca-Cola Case Study

    1.0 Analysis of Background Coca-Cola (frequently eluded to just as Coke) is a carbonated delicate drink delivered by The Coca-Cola Company. Initially expected as a patent medication, it was imagined in the late nineteenth century by John Pemberton and was purchased out by agent Asa Griggs Candler, whose advertising strategies drove Coca-Cola to its strength of the world soda pop market all through the twentieth century. The drink's name alludes to two of its unique

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    Essay Length: 1,477 Words / 6 Pages
    Submitted: July 30, 2017
  • Case Study on Guess Inc.

    Case Study on Guess Inc.

    Page | The main content for our analysis is the improvement of Guess? Inc., within the distribution, advertising, and design of the clothes. With that being said we are proposing that the combination of a dramatic number of new stores, e-commerce and same store sales growth will help Guess Inc., to surpass their old annual sales. With the ending of the most recent fiscal year with a total sales of approximately $2.2 billion, we believe

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    Essay Length: 1,785 Words / 8 Pages
    Submitted: August 7, 2017
  • Acct 222 Case Study

    Acct 222 Case Study

    ACCT 222 PROBLEM NO 3 (21/09/2016) (Solution) (i). Budgeted and actual income statements Budgeted $ Actual $ Sales - Male 30000 16000 Sales - Female 18000 40000 Total sales 48000 56000 Commission - Male 12000 7000 Commission - Female 10000 22000 Total commission 22000 29000 Fixed cost 20000 24000 Profit 6000 3000 (ii) Sales mix variances Actual sales volume Actual sales in budgeted proportions Difference Standard CM Sales mix variance Male 2000 3200 (80%) (1200)

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    Essay Length: 2,597 Words / 11 Pages
    Submitted: August 8, 2017
  • Case Study of Ben & Jerry’s

    Case Study of Ben & Jerry’s

    MBA 1144 Marketing Management Assignment 01 Case Study of Ben & Jerry’s Name : W.A.I.S Kasthurirathne Index No: MBA/RJT/2017/35 Q1. Ice creams are worldwide generic product offering intense competition. Explain the very successful expansion of Ben & Jerry in terms of its Strategic Capability, Competitive Advantages, and Unmatchable Customer Service Ben & Jerry, a world leading innovative brand in the premium Ice Cream market having a well-established brand name for creating distinctive and indulgent taste

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    Essay Length: 1,603 Words / 7 Pages
    Submitted: August 9, 2017
  • Caesars Casino Case Study

    Caesars Casino Case Study

    cAESARS CASINO CASE STUDY ________________ ________________ Introduction Success requires a change in corporate culture and to do that companies must look for solutions that will help them achieve that success. Such is the case for Caesars Casino the world’s most geographically diversified provider of casino entertainment (Hyer, Hirsch & Brown 2017). With the growth of competitive gaming and increases in customers non-gaming spending, General Manager and Senior Vice President Brad Hirsch of Harrah’s Metropolis Casino

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    Essay Length: 2,273 Words / 10 Pages
    Submitted: August 19, 2017
  • A-Cat Electronics Case Study

    A-Cat Electronics Case Study

    Introduction In milestone one, I will be providing a description of the scenario depicted in the case study, which identifies quantifiable factors that may affect operational performance, develops a problem statement, and proposes a strategy for resolving a specific problem within a company. Description of the Scenario A-Cat is a manufacturing company based in India. This company provides different electronical devices that are used within the household. The main product that is produced by the

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    Essay Length: 809 Words / 4 Pages
    Submitted: August 20, 2017
  • Envirotorq Case Study

    Envirotorq Case Study

    INTRODUCTION As outlined by Baert, (2012, cited in James, 2014, p.17), positioning refers to a process by which certain characteristics are attributed to an individual, group or some other entity. Meaning that positioning relates to how an individual, group or entity would like to be perceived by others. The aim of the essay is to identify, explain and apply the first vertex of the positioning triangle. Firstly the essay will discuss the company creating the

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    Essay Length: 4,793 Words / 20 Pages
    Submitted: August 22, 2017
  • Lululemon Case Study

    Lululemon Case Study

    Lululemon Case Study Jack Welch Management Institute Jeffrey T Smith Marketing in the Global Environment 518 7/24/2016 Executive Summary This paper will analyze the marketing strategy employed at Lululemon prior to the 2006 timeframe when the founder and CEO Chip Wilson sold a controlling share of his company and stepped down as CEO and appointed Robert Meers as CEO. This paper will look the current state of the following: marketing goals and objectives, target audience,

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    Essay Length: 1,838 Words / 8 Pages
    Submitted: August 22, 2017
  • Navistar Case Study

    Navistar Case Study

    BP 6918 Strategic Management Individual Assignment on 3rd Case study of Navistar Navistar Company Overview: A $12 billion worth of company with over 180 years of history is a company naming Navistar International Corporation (NAV) – which has transformed from being a farm equipment giant to a company that deals with truck, bus, and diesel engine markets. Although Navistar is a billion-dollar worth company with almost 2 centuries of history, the company has been a

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: August 26, 2017
  • Nrss 4 Star Hotel Case Study

    Nrss 4 Star Hotel Case Study

    COMPETITIVE STRATEGY AND INNOVATION, COURSE CODE: STRM 043 C:\Users\Sushil\Desktop\unnamed.png C:\Users\Sushil\Desktop\photo.jpg THE UNIVERSITY OF NORTHAMPTON The College where education is fun Transforming lives, inspiring change Group Assignment “The hotel where you can find the joy!” ________________ Table of Contents 1. Introduction 3 1.1. Vision 3 1.2. Mission Statement 3 1.3. Goals 3 1.4. Objectives 4 1.5. The Promoters 6 1.6. Location 6 Facilities 7 1.7. Investment (equity/debt) 8 1.8. Capacity 8 2. Strategic Plans 10 2.1.

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    Essay Length: 3,206 Words / 13 Pages
    Submitted: August 28, 2017
  • Case Study on Planning Hid Hotel

    Case Study on Planning Hid Hotel

    Department of Agribusiness Management and Entrepreneurship College of Economics and Management University of the Philippines Los Baños College, Laguna Case Study on Planning H.I.D Submitted to: Prof. Dia Noelle F. Velasco In partial fulfillment of the requirements for MGT 201 GROUP # 4 Alfiler, Janine Divina, Felen II Mojar, Alyssa Kaye Rivadeneira, Rose Ann . September 23, 2016 ________________ Mojar, I. Point of View The point of view of Keith Houck as the company’s consultant

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    Essay Length: 2,783 Words / 12 Pages
    Submitted: September 8, 2017
  • Rockwell Case Study

    Rockwell Case Study

    A-B can use channel-design decisions above (Kotler et al, 2016) to decide what the future shape of its distribution would be. The first step, A-B needs to analyse its customer needs. Refer to the case, there are 2 types of customers including 1. service customers who appreciate service and are willing to pay for it, and 2. price customers who do not need the support, but require lower prices (Kotler et al, 2016). A-B then

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    Essay Length: 584 Words / 3 Pages
    Submitted: September 10, 2017
  • Wilkerson Company Case Study

    Background Wilkerson Company is a medium-sized manufacturing enterprise for water purification system. It specialized in producing three alternative products-valves, pump and flow controller. In terms of these three products, pumps as a commodity and high-volume product, has a high price competition, which reflects price cutting by rival resulted in a decline of the company’s pretax profit to under 3%. Valves are unique design products with high quality in the industry, obtaining a loyal customer base.

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: September 13, 2017
  • Uber Ceo to Cio Case Study

    Uber Ceo to Cio Case Study

    1. Which of the five strategic IT questions is the Uber CEO asking the CIO? State the question and support this with specific quotes and material from the case. The five strategic IT questions asked by the UBER CEO to CIO are as follows: (Power point Slide no 27). * How can IT be used to reengineer core value activities and change the basis of competition? * How can IT change the nature of relationships

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    Essay Length: 1,811 Words / 8 Pages
    Submitted: September 17, 2017
  • Montreaux Chocolates Case Study

    Montreaux Chocolates Case Study

    1. Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product? - From Table-I (attached below), it is found that a low customer awareness with a low ACV and a mediocre product gives a Montreaux sales volume of 17.44 M. A medium level of customer awareness with a medium ACV and an average

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    Essay Length: 1,079 Words / 5 Pages
    Submitted: September 17, 2017
  • Custom Vans, Inc. Case Study

    Custom Vans, Inc. Case Study

    CHAPTER 1 INTRODUCTION Rationale Tony Rizzo, owner of Custom Vans, Inc., who has specializes in converting standard vans into campers was able to expand his small operation in Gary, Indiana and other major outlets like Chicago, Milwaukee, Minneapolis and Detroit. Innovation was the major factor in Tony’s success in converting a small van shop into one of the largest and most profitable custom van operations in the Midwest. Tony seemed to have a special ability

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    Essay Length: 2,718 Words / 11 Pages
    Submitted: September 17, 2017
  • Southwest Airlines Mobile Marketing Analysis

    Southwest Airlines Mobile Marketing Analysis

    SOUTHWEST AIRLINES MOBILE MARKETING ANALYSIS SOUTHWEST AIRLINES MOBILE MARKETING ANALYSIS Joe Louis Burroughs MKT651 Dr. Mary-Beth McCabe March 9, 2017 ________________ Southwest Airlines Mobile Marketing Analysis Imagine getting off of a long trip cross country waiting on your final flight to home. There is a 2 hour lay-over and you decide to post a negative comment to a national brand’s facebook page from your mobile device that expresses a not so pleasant flying experience. Surprisingly,

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    Essay Length: 1,051 Words / 5 Pages
    Submitted: September 23, 2017
  • Starbucks Case Study

    Starbucks Case Study

    Introduction Starbucks share price and market valuation declined steadily from 2006 to 2008 even though revenue and earnings continued to show year on year growth. This case study analyzes the reason for Howard Schultz’s concern with the company’s performance over that period and subsequent transformation agenda of the Starbucks Coffee Company and its applicability to Sears. Seeds of a Crisis Starbucks Revenue had grown consistently year on year through domestically and internationally expansion up until

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    Essay Length: 3,135 Words / 13 Pages
    Submitted: September 24, 2017
  • Case Study 3 Management

    Case Study 3 Management

    Dear Boss, I have prepared the following analysis in an effort to effectively outline and solve the conflict between Dynamic Display’s Frank Davis and Thomas Green. Below I will apply some managerial theories and concepts to better outline the behavior and outlook of both parties involved. Starting with Mr. Davis, it’s clear that he values a high-task, low-relationship leadership orientation. This is evidenced by his lack of empathy and acceptance towards Mr. Green’s concerns in

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: October 1, 2017