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  • Strategic Market Plan Project

    Strategic Market Plan Project

    Strategic Market Plan Project Group 21 - X Vacations Table of Contents: Executive Summary..........................................................................................2 Company Mission ............................................................................................3 Marketing Objectives .......................................................................................4 Research Analysis ............................................................................................5 Customers ..............................................................................................6 Company .............................................................................................7 Competitors .........................................................................................10 Segmentation .................................................................................................13 Strategic Marketing Plan ..................................................................................17 Targeting ............................................................................................17 Positioning ..........................................................................................19 Positioning Statement ...................................................................19 Marketing Mix .....................................................................................20 Product .....................................................................................20 Price .........................................................................................22 Place .........................................................................................23 Promotion .................................................................................26 References ...................................................................................................28 Appendices ..................................................................................................29 Executive Summary X-Vacation is a company with an innovative solution for the average family vacation. With our services,

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    Essay Length: 5,010 Words / 21 Pages
    Submitted: December 13, 2010
  • Barco Projection Systems (A): Worldwide Niche Marketing

    Barco Projection Systems (A): Worldwide Niche Marketing

    Q1. What are the key differences between Sony's and Bacro's strategies as far as their product roll out is concerned prior to Aug 1989 in the projector market (that is, you need to compare and contrast the chronological order and the scan rate/prices/other features of the models that both players introduced in the market prior to Aug 1989)? Why is it that both players were playing such different strategies prior to Aug 1989? Barco launched

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: December 14, 2010
  • Elementary Statistics Project

    Elementary Statistics Project

    1. According to the website http://womenissues.about.com/cs/abortionstats/a/aaabortionstats.htm there are approximately 126,000 abortions conducted each day throughout the world. This website includes the abortion statistics of the world and breaks the data down to the demographics of the United States. It also discusses the decisions to have an abortion and the use of contraceptives in the United States. This was an informative website and included detailed statistics conducted by the Alan Guttmacher Institute. According to the website

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    Essay Length: 2,073 Words / 9 Pages
    Submitted: December 14, 2010
  • The American Dream In John Steinbeck's Of Mice And Men:

    The American Dream In John Steinbeck's Of Mice And Men:

    The American Dream in John Steinbeck's Of Mice and Men In the novel, "Of Mice and Men", Steinbeck questions the existence of the American Dream. "Of Mice and Men" is set in the Salinas Valley of California in the United States of America during the time of the Depression. During the Depression, businesses and banks closed and money was worthless. Many people became unemployed and suffered poverty; they were hungry with the lack of food,

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    Essay Length: 1,025 Words / 5 Pages
    Submitted: December 14, 2010
  • Project Management

    Project Management

    How do federal policy holders and program managers continually seek ways to better achieve agencies' missions and program results? What are the best ways to improve accountability? Market research may serve as a strong foundation in establishing the necessary principles for developing such results. A key factor in achieving such outcomes and minimizing operational problems is to implement appropriate internal control. This paper will focus on the strengths and weakness of Jamona.com internal controls

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    Essay Length: 551 Words / 3 Pages
    Submitted: December 15, 2010
  • American Dream Today

    American Dream Today

    The American Dream today In the 20th century, the American Dream had its challenges. The Great Depression caused widespread hardship during the Thirties, and was almost a reverse of the dream for those directly affected. Racial instability did not disappear, and in some parts of the country racial violence was almost commonplace. Silicon Valley initiated the Computer Age and the dot-com boom. Companies such as Hewlett-Packard, eBay, Intel, Google, Apple, and Oracle remain headquartered there.

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    Essay Length: 427 Words / 2 Pages
    Submitted: December 15, 2010
  • The Federal Theatre Project

    The Federal Theatre Project

    Millions of people across the country roamed the streets in search of jobs, hoping to find some way to get the money they needed to feed their families. The Great Depression in the United States during the 1930s affected not only those who worked in jobs requiring physical labor, but those involved with theatre and the arts as well. The Federal Theatre Project was one of the Works Progress Administration (WPA)'s projects that was created

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    Essay Length: 1,689 Words / 7 Pages
    Submitted: December 15, 2010
  • Case Study: Barco Projection System

    Case Study: Barco Projection System

    Case Analysis of Barco Projection System: Worldwide Niche Marketing Introduction Barco N.V. was established in 1934 as a producer of radio broadcast receivers. At the end of 1970's, facing the economic recession owing to oil supply shock, the company altered its market strategy from consumer market to industrial niche market of projectors. This decision was based on firm and clear vision that Barco knew which market it had to serve. Pursuing top-of-the-line in the high-end

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: December 16, 2010
  • The Super Project Case Study

    The Super Project Case Study

    General Foods Corporation is an organization that manufactures consumer food products. The corporation is "organized along product lines in the United States," including Post, Kool-Aid, Maxwell House, Jell-O, and Birds Eye. Their customers are retail consumers. The Super Project presented General Foods management with the possibility to introduce a new dessert product, named Super, into the market. The dilemma management faced was how to appropriately measure and allocate costs associated with the project, as well

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    Essay Length: 1,173 Words / 5 Pages
    Submitted: December 17, 2010
  • Project Proposal

    Project Proposal

    Project Plan Project Information Project: PROJECTNAME Project Time-frame: STARTDATE - ENDDATE Attached worksheets: Plan > Resource needs Related Documents: Project proposal > Target audience and benefits Software development methodology Glossary Process impact: This plan will be used to evaluate and manage the project. Key assumptions that affect the plan should be documented here. The project plan should be updated throughout the life-time of the project. TODO: Fill in the information above and below. Add or

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    Essay Length: 1,631 Words / 7 Pages
    Submitted: December 17, 2010
  • Barco Projections

    Barco Projections

    Q1. What are the key differences between Sony's and Bacro's strategies as far as their product roll out is concerned prior to Aug 1989 in the projector market (that is, you need to compare and contrast the chronological order and the scan rate/prices/other features of the models that both players introduced in the market prior to Aug 1989)? Why is it that both players were playing such different strategies prior to Aug 1989? Barco started

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: December 17, 2010
  • Project Management

    Project Management

    BE2019: Project Management Individual Assignment 1 Executive Summary In this report I have looked at the personal qualities which would be looked at when appointing a Project manager and their essential skills and desirable skills explaining the rationale behind each of the qualities. Project management is concerned with the overall planning and co-ordination of a project from inception to completion aimed at meeting the organisation requirements and ensuring completion on time, within cost and to

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    Essay Length: 1,102 Words / 5 Pages
    Submitted: December 17, 2010
  • Pursuit Of A Dream

    Pursuit Of A Dream

    Teaching To Me Eye color is genetic. Hair color is genetic. It is my belief that, or at least in my case, teaching is genetic. I come from a long line of educators, some now retired, some still hanging around the district. A few have tried to convince me that there are other occupations besides teaching, but not in my book. I have always been drawn to children with special needs. This semester I have

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    Essay Length: 335 Words / 2 Pages
    Submitted: December 18, 2010
  • Newco Project

    Newco Project

    Business Regulation and Corporate Decision Making: The Legal Strategy of Alumina, Inc. Our team was tasked with advising Alumina, Inc., the aluminum maker in the simulation that had one Environmental Protection Agency (EPA) compliance violation in five years and is being threatened in a million-dollar personal injury lawsuit. The team is to recommend a strategy in the lawsuit defense and advise whether to settle the dispute or defend the company's position in court as if

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    Essay Length: 1,981 Words / 8 Pages
    Submitted: December 19, 2010
  • Project

    Project

    External Factors Political issues are concerned with the motives and actions of governments, and the way the legal/ political system impacts marketing efforts. I should'nt have any legal issues with my bar as long as I get my liquor license, and as long as I keep a clean place in order to pass inspection. Economic issues are those that make up the monetary climate of the marketplace. Key economic variables include inflation rates, interests rates,

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    Essay Length: 397 Words / 2 Pages
    Submitted: December 19, 2010
  • Wedding Project Part Ii

    Wedding Project Part Ii

    WEDDING PROJECT PART II The Wedding Project Student Name University of Phoenix The Wedding Project One of the most significant days in a person's life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate planning is required. And when it comes to wedding planning, picking one's partner could very well be the easiest of all the planning decisions to make. Months will be spent prior to the

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    Essay Length: 1,447 Words / 6 Pages
    Submitted: December 19, 2010
  • Fishers Political Myths As Seen In Project Runway

    Fishers Political Myths As Seen In Project Runway

    Voting Issues & Character: Explanation of Fisher's Political Myths with support: Walter Fisher argued that there are 2 political myths that have dominated American politics. Or 2 distinct American Dreams The first one is the Materialistic Myth. (From the book) "This myth emphasizes economic issues, material well being, and the drive to succeed and improve ones own life and the lives of our families in a material sense". This myth really emphasizes individualism and the

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    Essay Length: 1,192 Words / 5 Pages
    Submitted: December 19, 2010
  • Project Management

    Project Management

    Question Paper: Define a project. What are the characteristics which help differentiate projects from other functions carried out in the daily operations of the organization? What is the role of the Project Manager? 3. Why is the implementation of projects important to strategic planning and the project manager? Strategic plans are implemented primarily through projectsÐ'--e.g., a new product, a new information system, a new plant for a new product. The project manager is the key

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    Essay Length: 1,437 Words / 6 Pages
    Submitted: December 21, 2010
  • The Corrections Task Force Project: Memorandum

    The Corrections Task Force Project: Memorandum

    The Corrections Task Force Project: Memorandum According to a recent Bureau of Justice Statistics report, the jail population has increased nationwide. "The Census of Jail Inmates, conducted on June 30, 2005, recorded a 33,539 inmate increase, the largest 12-month growth since 1997"(BJS, 2006). Closer to home in Utopia County jail overcrowding is at an explosive rate increase, the safety of all is at risk, and the lack of meeting the minimum jail standards. To address

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    Essay Length: 1,777 Words / 8 Pages
    Submitted: December 21, 2010
  • Field Of Dreams

    Field Of Dreams

    In Field of Dreams, the film based on W.P. Kinsella's story "Shoeless Joe Jackson Comes to Iowa" a farmer by the name of Ray Kinsella hears voices that tell him to build a baseball field in his cornfield. The command "If you build it, he will come" provides the initial incident that sets the conflict in motion. While some people think it's an absurd idea, he builds his baseball park while knowing he's risking a

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    Essay Length: 610 Words / 3 Pages
    Submitted: December 21, 2010
  • Project Management

    Project Management

    Project Proposal Our initial Statement of Need showed the City of Lompoc having many neighborhoods without parks. There were no neighborhood parks where the children of the community could congregate and have picnics and barbeques. The Lompoc city Council decided to budget for the landscaping and construction of two community parks. One would be located on the North East and one located on the South East side of the city. Providing the additional city parks

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    Essay Length: 5,586 Words / 23 Pages
    Submitted: December 21, 2010
  • Labor Relations Project

    Labor Relations Project

    Labor Relations Project Paper Happy Trials, LLC is a medium-sized independent living home. It is an eldercare and a for-profit facility located in a suburban environment. Happy Trials reduced overtime allotments of its seasoned patient care staff and terminated several registered nurses to compete, to become more attractive, and to build on its long-term care for patients. The realignment happened because of the changing economy and patient access from the suburban areas to the city.

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    Essay Length: 2,425 Words / 10 Pages
    Submitted: December 22, 2010
  • American Dream

    American Dream

    Colin xxxx March 19,2008 The American Dream Per. C The American Dream, a fond memory. July 4th 1776, Thomas Jefferson one of the most influential of the founding fathers and former president of the united states signs his name to the final draft of the declaration of independence, rendering us a free nation. Jefferson signs his name not only to a piece of parchment,but an ideal. An ideal that propelled an inadequate colony from complete

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    Essay Length: 445 Words / 2 Pages
    Submitted: December 22, 2010
  • Canon, A Country, Environmental, And Cultural Analysis Project

    Canon, A Country, Environmental, And Cultural Analysis Project

    A Country, Environmental and Cultural Analysis Project February 25, 2007 Table of Contents: Abstract Page 3 Part I: Country Analysis Page 4 Part II: Environmental Analysis Page 6 Part III: Cultural Analysis Page 21 Part IV: Implications for Doing Business in that Country Page 24 References Page 26 Abstract: Slightly smaller than the state of California, Japan has propelled itself into a position of economic power over the last 60 years. Japan's economic strength is

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    Essay Length: 5,765 Words / 24 Pages
    Submitted: December 22, 2010
  • Requiem For A Dream

    Requiem For A Dream

    In the year 2000 Darren Aranofsky's Requiem for a Dream took a heart-wrenching look into the dark perils of drug addiction. Based on the novel by Hubert Selby, the story revolves around four connected characters whose lives are withered and wasted by drug consumption. The movie tackles the hopes and dreams of its characters by using drugs as its biggest conflict. Sara (Ellen Burstyn) is a widowed mother who lives alone and spends her time

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    Essay Length: 454 Words / 2 Pages
    Submitted: December 22, 2010

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