Business Research Methods - Course Outline

Institute of Management Technology

Academic City, Dubai

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Course Outline

MBA Program: Business Research Methods

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I.   Course Description

This course introduces the importance and use of research orientation for gathering better information that aids in complex management decision making. This course aims to provide a broad understanding of the theoretical and methodological issues involved in conducting the systematic inquiry in the field of business.

II. Course Objectives

1. To provide an overview of the research process used in Modern Business.
2. To provide knowledge of tools and techniques required to conduct research.
3. To develop research skills to identify the types of methods best suited for investigating different types of problems and questions.
4. To develop capacity to come out with relevant research questions based on a critical appraisal of existing research and come out with a research proposal based on the research questions identified.
5. To inculcate the ability to carry out the research by collective data, analyzing data, interpret the results and write a report based on the research outcomes.
6.  To develop capability to take appropriate business decisions based on the research undertaken.

III.   Learning Outcomes

        After completion of this course, students will be able to:

1. Demonstrate the awareness of research process used in business.
2. Demonstrate understanding of various statistical tools and techniques applied in research.
3. Identify the methodology to be used for a given research problem.
4. Show the ability to come out with the relevant research questions to be addressed after reviewing the existing literature in the area. 
5. Demonstrate ability to come out with appropriate research proposal, carry out research scientifically and come out with answers to the research questions by writing a report.
6. Recommend solutions and take appropriate business decisions based on the finding of the research undertaken.

IV.        Textbook and  reference books

A) Textbook

The main textbook for the course is:

Donald R. Cooper, Pamela S. Schindler, ‘Business Research Methods’ Eleven’th Edition, Mc Graw Hill, 2011.

B) Other References

1. Sreejesh, S, Mohapatra, Sanjay, Anusree, M R, ‘ Business Research Methods: An applied orientation’, Springer.
2. Larry B. Christensen, R. Burke Johnson, Lisa A. Turner, ’ Research Methods, Design, and Analysis’, Pearson, 2011

V.   Pedagogical Approach

The course employs a balanced mix of lectures/class discussions, exercises and project. Class lectures and discussions provide an exposition of key concepts and Exercises/projects provide an opportunity to apply the theories, concepts, and analytical devices developed in the lectures.

VI.   Course Evaluation

All students are expected to observe the academic rules and regulations of the IMT. Please refer to your Student Handbook for specific details. Feel free to ask your instructor or Program Director if you have any questions as to how those rules and regulations apply to this course. NOT knowing the rules is not an excuse for breach of the rules Regular attendance is expected of all students. Assignments are important part of this course. All assignments must be handed-in on the due dates. Evaluation would be based on class participation, presentations, assignments, tests, projects etc. and a Final Examination.

Evaluation scheme is as follows:

1. Business Research Project                                                        40%
2. Quizzes                                                                        10%
3. Class participation                                                                10%
4. Mid Semester Exam                                                                15%
5. Final exam.                                                                        25%

Total                                                                                100%

VII. Course Delivery Plan