Digital Media

Digital media

The Internet started as a way of transferring text (written files) from one computer to another. Now the network can transfer graphic files (images), audio files (audio sounds) and video files (animation). All these are known as digital data.

Digital data is aggregated information that is digitally stored on a computer. There are two basic ways to save and send this data on the Internet:
A) The American Standard Code for Information Interchange (ASCII) is a method of encoding characters based on English characters and is used to save and send text only.

B) Binary Digits, which transform the information into a bundle of two values: Either zero 0 or 1 is arranged in a different way from the other for each piece. Each of these values ​​is called Bit House. For example, the size of information 10010111 is eight bytes.

Bit is the smallest unit of measurement and preservation of information on the computer and then sent in the form of digital data on the network. When sending digital data packets (packets) on a network, binary files need high speed to transmit them. This is known as broadband, while text transfer is not required. With improved Internet speed and data load capacity, the network can accommodate, deliver and transfer larger, higher quality digital data files such as audio and video files, and has replaced the full downloading of files with the latest streaming technology).

Today's leisure industries are changing and developing very rapidly. The progresses of technology, new programs and communication methods have evolved. As a result, traditional methods of design and broadcasting are being replaced. In order to keep pace with the change in the media and the development of the needs of the world, which always keep us at the top of the latest technologies? If you are an ambitious artist, designer, or media worker, studying digital media is of course the right thing for you.

A weather app on a smartphone, a racing game on a video game console and an ultrasound imaging device in a hospital are all digital media products. They are successful because they are engaging, easy to use (even fun in the case of games), and deliver results. Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience. [pic 1]

The world we live in today is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren’t typically associated with digital media—such as health, government and education.

In our view, specialists have tried hard to find a clear definition of the new media. From the point of view of some, the traditional media and the contents of the Internet, and from another point of view the means of social communication, while some see the traditional media as a new case, while in a more comprehensive view, In a new style and several platforms, including traditional and modern. The definition of the new media was limited to everything presented exclusively on the Internet, but the development of methods and mechanisms in the traditional media, established a state of integration between the traditional and modern means, any means of social communication, all under the name of the new media. The boundaries of the two sides have become fuzzy and each of them is dependent on the other. Blogs and websites are not free of news published in traditional media. Traditional media, however, deal with the most important and published in the social media.

[pic 2]

Talking about new media means talking about new tools for communication and influence, which means the means of social communication and others that are published on the Internet platform, the new media is an extension of the traditional media, and complementary, because they take each other, the traditional media are adopting what is presented On the Internet platform, where the traditional media can't be kept on their old means and methods, so it must be renewed, thanks to the new media channels, and this innovation has allowed it to come out with new content and new players.
The desire of the traditional media to attract a larger segment of the recipients of the contents, making them employ the stars of some social media like YouTube, and often the goal to attract the young people who have moved away somewhat from the traditional media, but at the same time is facing a challenge to refine this star, And other means, and today has to come out in a new manner fits the policies of those traditional means.