Google Inc. Case Study

• Executive summary:

The purpose of this paper is to demonstrate important aspects of Google Home product and create a sophisticated plan to seek out the useful information to customers and other beneficiaries. By looking through different sites that present the product and collecting information, this paper will build a wealthy reference of the product for whom they need. Plus, comparing this product with other products that share the overall features. Through this document, customers can expose the overall information of this product and compare it with others which facilitate making the decision of purchasing purposes. Again, this paper cover all information that people might need to know about Google home.

• Introduction:

It was familiar for users to have a smart application that works as an assistant to their users (e.g. Siri). Recently, Google Inc., an American multinational technology company which is specializing in services related to internet and products that require online advertising technologies, search, cloud computing, software, and hardware, had announced an invention in technology which is a device works as the same way and with more development and features which called Google Home. Google Home is a wireless voice assistant device created by Google Inc. Which was announced in Made by Google events in San Francisco on May 18, 2016, and released on October 4, 2016. This voice device helps to make life easier and save time in which you can ask several questions or orders and you will receive the answers and actions that you have requested.

• What is Google Home:

Google home is a smart device relies on algorithms that have been developed to by google company to process sounds and works with a voice system that use three speakers set. Further, this device can be charged easily by using USB cable. By catching voices and sounds, this device contains microphone device to catch orders and commands. Indeed, users can utilize everywhere and anytime as long as the internet connection is available.

• Product Details:

• Diameter: 3.79 in (96.4 mm)
• Height: 5.62 in (142.8 mm)
• Power of cable: 1.8
• Weight: Device 1.05 lbs. (477 g), Power adopter 4.58 oz. (130 g)
• Colors: Body weight, Base slate fabric.

• Supported Audio Formats: HE-AAC, LC-AAC+, MP3, Vorbis, WAV (LPCM), FLAC with support for high-resolution streams
• Wireless802.11ac (2.4GHz/5Ghz) Wi-Fi
• Audio: High excursion speaker with 2” driver + dual 2” passive radiators, Dual microphones, Far-field voice recognition supports hands-free use
• Power: Required 16.5V, 2A included
• Ports & Connectors: DC power jack
• Supported Operating Systems: Android 4.1 and higher, iOS 8.0 and higher
• Requirements: Wi-Fi network, Wi-Fi-enabled supported device
• Inside the box: Google Home, Power supply, Quick start guide. (www.google.com )
• Prices:

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• Features:

Google Home has many features that distinguish itself among other. The first one is surfing the internet and you can use this feature by voice commands, and by using the phrase “Okay Google” or “Hey Google” then you can ask it as the same as using google search engine. The most important feature is how this device can keep you at the same context or frame of the question. In other words, when ask about a country or someone and then you ask another question related to your previous question, the answer you will receive will be at the same subject. Smart devices started to occupy a large space from our live today. As results, now you can find many machines and device which can work in a smart way. So, Google provided the opportunity to connect Google Home with these devices. Whether it is by playing music, turning on/off the light or opening electronic doors. Also, Google home can be connected to other devices and will allows you control the entire home, by connecting it with smarthome, smart lights, switches and doors. In addition to that, google home can play radio, managing tasks and making plans-to-do. The second characteristic is that you can use this device in entertainment and what makes Google home special its ability to play music in high level and quality from your account in Spotify or by google account. It also can play videos on YouTube that you ask for it.

• Pros and Cons:

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• Competitors:

Google home has one strong competitor, which is Amazon Alexa or Amazon Echo, and they are competing with the same features and services offered. There are others competitors to google home, such as Microsoft Cortana and but they might not offer the same quality.

• Difference between Google Home and Amazon Echo (Alexa):

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