Opportunity Analysis For A New E-Business Venture

1.0 Executive Summary

CustomPrintSolutions.com is designed as a global Internet printing services which serves as a print shop focused on reducing the overall printing cost, in addition to enabling business-to-business transactions for printing presses and the graphic art design industry.

CustomPrintSolutions.com intends to establish and operate an Internet print shop with services costing significantly less than the prices of its competitors, while supplying superior quality services. Upon incorporation of its website and graphic art services, CustomPrintSolutions.com will enable both start-up and existing companies to reduce their printing costs significantly.

Highlights of CustomPrintSolutions.com

Ð'* Breakthrough products. CustomPrintSolutions.com will develop a unique website that provides customers various ways to create business stationery, including business cards, envelopes, notepads, and door hangers. A graphic art design center will also be provided, enabling customers to create company logos and other designs essential to their company's identity.

Ð'* Trademarks. The company plans to register a corporation under the name of CustomPrintSolutions.com and operate under the same name.

Ð'* Large markets. Recent studies show, that business-to-business (B2B) commerce has multiplied in terms of revenue over the recent years. It also emphasizes that e-market places will be responsible for 53% of all online business trade.

Ð'* Seasoned management. The company's management is highly experienced and qualified.

Ð'* Customers. The company will primarily target small and start-up businesses throughout Malaysia and Singapore. The company will also develop plans to negotiate deals with big businesses around the world in the future.

The biggest competitive threat for CustomPrintSolutions.com will come from iPrint.com. However, we will have a competitive advantage over iPrint.com by offering lower prices on all products and services. Customers in this industry are sensitive to both quality and price and at CustomPrintSolutions.com they will benefit from both offerings.

CustomPrintSolutions.com has a world-class management team with direct knowledge of the industry, extensive research experience, and unique administration skills. The team will be led by Mr. Sathish Kumar Ayappan.

The company projects that between July 1, 2008 and December 31, 2008 it will generate revenues of RM250,000.00. Projected revenues for 2009 and 2010 are RM500,000.00 and RM750,000.00, respectively. The three partners will each contribute their share of capital totaling RM 150,000.00. CustomPrintSolutions.com is seeking the balance of RM100,000.00 in venture capital. These funds will be used for:

1. Establishing an organization and office presence in both Malaysia and Singapore.

2. Completing development of the Internet print shop.

3. Marketing the website and its services and products.

1.1 Mission

The mission of CustomPrintSolutions.com is to become a global company, utilizing the power of the Internet to become the market leader in providing online printing, graphic art designs, and a B2B portal for the untapped printing press and graphic art design industries. To accomplish this, the company will combine high-quality workmanship with the lowest costs in the industry.

2.0 Business Description

CustomPrintSolutions.com will be incorporated as a Private Limited company, with principal office located in Johor Bahru, Malaysia. All operations, from administration to graphic design development, will take place at this leased office location of approximately 500 square feet.

2.1 Service Description

CustomPrintSolutions.com will be an online provider of printing and B2B print services, focusing on the business market. This will be fortified with the company's graphic art services.

The online print shop will offer customers a one-stop shop for addressing their printing needs. Customers will be able to easily design and order thousands of customized products, primarily small-quantity printed products. By automating and enhancing the print order process and electronically connecting our online printing services to carefully-selected commercial print vendors, it is believed, based on experience in the printing industry, that the company will significantly reduce the costs and inefficiencies associated with the traditional printing process.

CustomPrintSolutions.com will simplify the design and ordering process in several ways, including the elimination of manual steps and handwritten forms used by traditional print shops. The company believes this will significantly reduce reprint-due-to-error costs and the associated print wastage incurred by commercial print vendors. Exact re-prints of previous orders will be available at a reduced cost. At the same time, the company will lower costs and improve capacity utilization for its commercial print vendors since it will electronically route orders to commercial print vendors that have idle capacity. CustomPrintSolutions.com also believes that these efficiencies, incorporated with lower overhead costs due to the online nature and automation, will allow the company to be more cost effective than traditional printing alternatives.

The company's proprietary product will be a website that will provide customers an avenue to create business stationery. CustomPrintSolutions.com will allow customers to track their purchases from start to finish. They will be able to view their selections online and make modifications at any time; customers will have access to service 24 hours a day, seven days a week. Most importantly, CustomPrintSolutions.com will provide our customers exactly what they want or there will be no charge.

CustomPrintSolutions.com' products and services will address the need for assisting customers in obtaining their business stationery and graphic art designs at more affordable prices than are currently being offered.

The company's product selection will not need a high initial investment. The staff that develops graphic arts is capable of many other projects, too. In addition, the materials required for printing do not expire and can be utilized for other printing purposes as well.

2.2 Products