The Personalized Sale System

THE PERSONALIZED SALE SYSTEM

DEVELOPED FOR THE KROGER CO.

By Blane Enterprises

REVEIWED BY BOARD B

Margaret Chlarson

Tevalia Daae

Julie Forsyth

Melody J.Smith

Danielle Williams

Computers and Informations Systems

Robert Jurzsynski

Week Four

Study Group B

We at The Kroger Co. take pride in being the largest retail food company in the United States. We currently operate approximately 2,200 grocery stores under more than a dozen banners in 31 states. Our food stores are our primary business and account for over 93% of total company sales. Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal health and personal care items, seasonal merchandise, and related products. Our lateral organizational structure has proven its effectiveness through out the years. With the CEO at the head and several Group Vice-presidents underneath, successful programs have been initiated from headquarters. The food stores, which are our focus, and are currently grouped into divisions such as Atlanta, Louisville, Nashville, etc., with a President as the head of each marketing division have intitated an equal number of successful programs. It is with this in mind that we will review the "Personalized Sale" system developed by Blane Enterprises.

Since our most common and effective method of program implementation is to utilize a target area to determine the possibility of program success. We will select a target area consisting of several stores in different divisions then monitor the data, customer input, as well as manager and employee opinions. Once a set amount of time has elapsed then the board will review the information collected to decide if this program appears to be capable of success on a nation-wide scale. We will use one calendar year as our time frame; this seems the most appropriate with the dawn of a new millennium upon us. The divisions we will select our target stores from have been determined to be the Nashville division which includes Alabama, Kentucky, Tennessee, the Delta division which includes Arkansas, Kentucky, Mississippi, Missouri, the Central division which includes Illinois, Indiana, Michigan, Missouri and Ohio, and the Dallas division which includes Louisiana and Texas.

We have narrowed the number of locations we will use to five. These are the stores located at:

* 240 New Byhalia Road, Collierville, TN 38017

* 155 N Heincke Rd, Miamisburg, OH 45342

* 725 W Central Ave. Springboro, OH 45066

* 330 Franklin rd, Brentwood, TN 37027

* 300 N Dean St., Auburn, AL 36830

Due