Concept Paper

Background

More businesses today are integrating social responsibility in their strategic business plans even before a product or service is rolled out to the public. Social responsibility plays a pivotal part in determining a business's profitability and more importantly its sustainability over the long run.

While a majority of professionals are aware of CSR issues, youth in general are often unaware and in most cases rarely catered to by civic societies until they enter the workforce. [stat] of the colleges and universities offer electives which touch on social responsibility but do little to enhance understanding beyond the classroom setting.

With isolated discussions of CSR in a students' academic life, this noticeable void is becoming increasingly larger, costlier, and time consuming whereas no collective effort is being made to educate and mentor the youth (ages 14-24) before they enter the workforce.

Youth Leadership Initiative

A crucial theme to CSR sustainability is the need to reinvigorate the cycle of innovation and sustenance through future generations. With [stat] of the youth population under the age of 19, it is imperative to engage this segment of the population in order to pursue sustainable development for future generations.

YLI, Pakistans' leading CSR citizen organization is set to embark on a ground breaking initiatives geared at the country's future leaders.

Why should you fund this program?

Working with the premier educational institutes in Pakistan, YLI will engage student leaders across all disciplines of study. This innovative initiative seeks to foster a greater working relationship with the country's future leaders. Be it a future politician, business owner,

The Business Case: Starting Early

To create and foster a leadership group which will enable youth of Pakistan to generate awareness and proactively provide solutions to issues surrounding CSR in their local communities. No such forum either as individuals or collectively in groups, exists which can guide and cater to the needs of this segment of society. Future generations require education and training at an early age to allow for their successful transition into society as leaders in their profession and responsible citizens of their community.

To mount a vigorous and sustainable education campaign through active awareness-building programs in schools and universities.

Methodology: What Participants Receive

Training and Education

YLI will conduct training and education seminars with youth on a routine basis to cover assessment tools and analysis students can accomplish at 3 levels. These levels are listed below:

Basic: Individual Level: at Retreat

Purpose:

Identify

-awareness of personal or individual social responsibility

Plan

Look at ways to counter

Act

Monitor/Evaluate

Intermediate: Family/ House: need Family observation

Advanced: Community: need mediation w/ mentor

Integrity ??

With the three levels to be completed at various stages of the projectÐ'... how can the integrity be maintained:

1) Retain the essential points of the original concept and aims of the program.

2) Take into account the various indirect factors which can influence each level and respect the differences.

a. Such as factors outside of ones control (community, society, cultural, governmental)

3) Nurture theme of togetherness and for the greater good of the collective CSR goal.

[Skill Set]

Required in order to be assed and harnessed through out the projected program in the 1 year cycle.

Documentation

Reasons: Data Collection

Trend Identification

Analysis & Interpretation

Leadership

Reasons: Growth

Incubate fellow peers

Ability to interact w/ society

Teamwork/ Social Interaction

Reasons: Growth

Ability to follow through in a collective environment

Role Play

Reasons: Effectively understand Interest groups

Learn to counter obstacles

Corporation

Government

Individual

Audit Certification

Allow youth to measure their progress towards achieving CSR at either of the 3 levels mentioned above.

Pilot Projects

Arts: Play

Example: Skit, drama, movie

Business: Business Plan

Examples: Proposal to change current process at school or university:

Example: Supply Chain, Operations, Outsource business activities

Education: Literature

Examples: poetry, essays, debate

Information Exchange Forum

Purpose

-A portal created to allow youth and all participants to network with each other.

-This portal will assist in the communication between the participants